Ljungbyhed, March 10, 2025 – Following a successful collaboration in 2024, Radical Sweden and Apex.se are taking the next step in their partnership. Apex.se is now the Official Partner for Radical Sweden and Radical Cup Scandinavia, aiming to enhance access to high-quality motorsport equipment for drivers and teams.
Founded in 2008, Apex.se is one of Sweden’s leading motorsport equipment retailers, offering everything from tires and wheels to helmets, race suits, and gloves. Through this partnership, Radical drivers and teams will gain even greater access to a comprehensive range of racing gear, tailored to meet the high standards required for both safety and performance.
“Our collaboration with Apex.se has grown significantly over the past year, and we are excited to take it to the next level. Providing our drivers with top-tier equipment directly at the track is a crucial part of our commitment to safety and professionalism,” says Filip Svensson, CEO of Radical Sweden and promoter of Radical Cup Scandinavia.
As part of the expanded partnership, Apex.se will increase its presence at race weekends and further develop its showroom at Radical Sweden’s facilities at Ljungbyheds Motorbana. This will allow drivers and teams to test and purchase equipment on-site while also receiving expert guidance on racewear and safety products.
“After focusing heavily on one specific brand last year, we are thrilled to now open up our entire product portfolio to the Radical family. This means we can better support drivers and teams—whether they need FIA-approved base layers, carbon fiber helmets, or essential pit equipment,” says Rasmus Fritzon, Apex.se.
“Beyond being present at race weekends, we will also be available at Radical Drivers Club track days. This presents an excellent opportunity to showcase selected products that cater to both competitive drivers and track day enthusiasts—making the transition from track days to racing as seamless as possible,” Rasmus adds.
Stevan Petrovic, Head of Marketing & Partnerships at Radical Sweden:
“Apex.se has been a trusted partner of mine personally for many years, and I’m excited to extend this collaboration to benefit Radical Sweden and Radical Cup Scandinavia.”
With the 2025 season fast approaching, Radical Sweden looks forward to delivering an even better experience for all competitors in Radical Cup Scandinavia through its strengthened partnership with Apex.se.
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