Cookie Policy

Cookie Policy for Vortex Performance AB

Last updated: 2026-01-13

Vortex Performance AB (“we”, “us”, or “our”) uses cookies and similar technologies to ensure the proper functioning of our website, enhance user experience, and analyze website usage. This Cookie Policy explains what cookies are, how we use them, and your rights under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

1. What are cookies?

Cookies are small text files stored on your device (computer, mobile, or tablet) when you visit a website. Cookies enable core functionality, improve performance, and provide insights into user behavior.

Cookies may be:

First-party cookies (set by us), or
Third-party cookies (set by external providers)

2. Types of cookies we use

We use the following categories of cookies:

Strictly necessary cookies
Required for the website to function properly. These cannot be disabled in our systems.
Performance and analytics cookies
Help us understand how visitors interact with the website (e.g., via Google Analytics), allowing us to improve performance and usability.
Functionality cookies
Enable enhanced features such as remembering user preferences (e.g., language or region).
Marketing cookies
Used to deliver relevant advertising and measure campaign effectiveness. These may be set by third-party providers.

3. Legal basis for using cookies

We process cookies based on the following legal grounds:

Legitimate interest (Article 6(1)(f) GDPR):
For strictly necessary cookies required for website functionality.
Consent (Article 6(1)(a) GDPR):
For all non-essential cookies (analytics, functionality, marketing). These are only activated after your explicit consent via our cookie banner.

You may withdraw or modify your consent at any time.

4. How we use cookies

We use cookies to:

Ensure secure and reliable website operation
Analyze traffic and user behavior
Improve functionality and performance
Personalize content and services
Deliver relevant marketing and advertisements

5. Managing your cookie preferences

You have full control over your cookie settings.

You can:

Adjust your preferences via our cookie banner
Modify your browser settings to block or delete cookies
Withdraw consent at any time

Please note that disabling certain cookies may impact website functionality.

For third-party advertising cookies, you may also visit:
www.youronlinechoices.eu

6. Third-party cookies

We may use third-party services such as:

Google Analytics (traffic analysis)
Social media platforms (content sharing and advertising)

These providers may process your data outside the EU/EEA. Where applicable, appropriate safeguards such as Standard Contractual Clauses (SCCs) are used.

For more information, please refer to the respective providers’ privacy policies.

7. Data retention

Cookies are stored for varying durations depending on their purpose. Some cookies expire when you close your browser (session cookies), while others remain on your device until deleted or expired (persistent cookies).