Privacy Policy for Vortex Performance AB
Last updated: 2026-01-13
Vortex Performance AB (“we”, “us”, or “our”) is committed to protecting your privacy and safeguarding your personal data. This Privacy Policy outlines how we collect, use, store, and protect your personal data in compliance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).
1. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity data (e.g., name, date of birth)
Contact data (e.g., address, email, phone number)
Payment information (e.g., billing details for purchases of our products and services)
Technical data (e.g., IP address, device information, cookies, and similar technologies)
Communications (e.g., emails and correspondence with our customer service)
Marketing preferences (e.g., chosen subscriptions to newsletters)
2. How We Collect Your Personal Data
We collect personal data:
Directly from you when you register on our website, make a purchase, contact us, or participate in a contest or promotion
Automatically through cookies and similar technologies when you use our website
From third parties, such as payment service providers and marketing partners
3. Purposes of Processing Personal Data
We process your personal data for the following purposes:
To provide and manage our products and services
To process payments and orders
To communicate with you regarding your customer relationship
To improve our website and services through user behavior analysis
To market our products and services (with your consent where required)
To comply with legal obligations and protect our legal interests
4. Legal Basis for Processing
We process your personal data based on the following legal grounds:
Contract: Processing is necessary to fulfill a contract with you
Consent: You have given your consent to processing (e.g., subscribing to newsletters)
Legal obligation: Processing is necessary to comply with legal obligations
Legitimate interest: We have a legitimate interest in running and developing our business, which does not override your rights
5. How Long We Store Your Data
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected or in accordance with legally mandated retention periods. After this, the data will be deleted or anonymized.
6. Your Rights
You have the right to:
Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data (under certain conditions)
Object to certain processing of personal data
Request restriction of processing
Receive your personal data in a structured, commonly used, and machine-readable format (data portability)
Withdraw your consent at any time (if processing is based on consent)
If you wish to exercise any of your rights, please contact us using the details below.
7. How We Protect Your Personal Data
We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. Only authorized personnel have access to your data, and we conduct regular security reviews.
8. Sharing of Personal Data
We only share your personal data with third parties when necessary to fulfill our contractual and legal obligations. These parties may include:
Payment service providers
Delivery partners
Marketing partners (only with your consent)
Authorities where required by law
We do not sell your personal data to third parties.
9. Cookies and Tracking Technologies
We use cookies to enhance your experience on our website. For more information on how we use cookies and how you can manage them, please see our Cookie Policy.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page, and we encourage you to review it regularly.
11. Contact Information
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Vortex Performance AB
Thulinvägen 23
264 51 Ljungbyhed
Sweden
Email: info@vortexperformance.se
Phone: +46 730 40 92 01
If you believe that we are processing your personal data in violation of applicable laws, you have the right to file a complaint with the Swedish Authority for Privacy Protection (IMY) or the relevant supervisory authority in your country.
