Radical Cup Scandinavia Announces Partnership with Sekvens – Introducing the ‘Sekvens Pole Position Award’
Ljungbyhed, 2025-02-26 – Radical Sweden is proud to announce a new partnership with the Swedish retailer Sekvens, which will become the Official Timekeeping Partner of Radical Cup Scandinavia starting in 2025. This collaboration places a spotlight on qualifying sessions in the championship, introducing the Sekvens Pole Position Award, which will recognize and reward the fastest drivers throughout the season.
During each race weekend, Sekvens will gain visibility through both digital and physical branding, while the driver securing the most pole positions over the course of the season will be awarded a premium timepiece from one of Sekvens’ exclusive brands.
“Timing is one of the most crucial aspects of racing, and we are thrilled to partner with a brand that shares our passion for precision and performance,” says Filip Svensson, CEO of Radical Sweden and promoter of Radical Cup Scandinavia. “The Sekvens Pole Position Award will add another exciting element to the championship and give our drivers one more title to fight for throughout the season.”
“Motorsport is all about precision and determination—qualities that we at Sekvens aim to celebrate,” says Anders Kavcic, CEO of Sekvens. “Being part of Radical Cup Scandinavia and enhancing the experience for both drivers and fans feels like a perfect fit. We are excited to follow the season and see who takes home the Sekvens Pole Position Award!”
Radical Cup Scandinavia – The Leading Prototype Racing Championship in Scandinavia
Radical Cup Scandinavia is the official Nordic championship for Radical Motorsport, featuring races in Sweden, Norway, and Denmark. The series offers a unique mix of professional drivers and ambitious amateurs competing in some of the most advanced prototype race cars available. With a strong presence in Scandinavia and a growing international profile, Radical Cup Scandinavia is one of the fastest-growing racing series in the region.
Sekvens – Timeless Gear for Dreamers & Doers on the Move
Based in Malmö, Sweden, Sekvens equips dreamers, entrepreneurs, and creators with premium accessories designed to inspire and fuel creativity. From a watch that keeps you in the moment, a camera that captures your world, to a pen and journal for your thoughts, Sekvens is about elevating everyday experiences with thoughtfully curated gear. Through this partnership, Sekvens highlights the deep connection between motorsport, precision, timekeeping, and the relentless drive for excellence—not just in racing, but in life.
With the 2025 season fast approaching, we look forward to working with Sekvens to create an even more exciting and engaging racing series.
For more information, visit:
🌍 www.radicalcupscandinavia.com
🌍 www.sekvens.com
