Ljungbyhed, 2025-06-27 – Radical Cup Scandinavia proudly announces its newest partnership with Norwegian-based pleasure-tech company Ohdoki, the creators of The Handy – the world’s most advanced interactive male stroker. The collaboration brings together two worlds driven by technology, performance, and a bold approach to innovation.
The partnership will see Ohdoki’s brand featured across the 2025 Radical Cup Scandinavia season, including a full livery takeover of car #42 – piloted by Stevan Petrovic – now dubbed The Handy Car. In addition, Ohdoki will appear as an official partner of the series, with on-track branding and integrated media exposure across Radical Sweden’s digital platforms.
“We believe pleasure tech deserves a place in mainstream culture — and that includes motorsport. Partnering with Radical Cup Scandinavia lets us show up where people least expect us, while celebrating innovation, performance, and having a good time. That’s what our brand is all about.” says JP Wilhelmsen, Founder & CEO at Ohdoki
Ohdoki’s groundbreaking approach to merging technology and pleasure fits seamlessly with Radical Cup Scandinavia’s identity — a championship built on cutting-edge racing technology, driver development, and creative brand partnerships.
“At Radical Sweden, we’ve always positioned Radical Cup Scandinavia as a modern, dynamic platform – one that offers value beyond just the race track. Ohdoki is an ideal partner for us: innovative, tech-driven, and unafraid to challenge conventions. Together, we’re redefining what motorsport sponsorship can look like.” says Filip Svensson, CEO Radical Sweden & Series Promoter.
“I’m looking forward to racing in the #42 ’Handy Car’ and fully embracing my new role as the ‘Handy Man.’ This partnership shows just how far we’ve come, building a platform that delivers for brands across lifestyle, tech, and entertainment. It proves that you don’t have to be directly connected to motorsport to find real value here.” – Stevan Petrovic, Head of Marketing at Radical Sweden
The partnership kicks off at Ljungbyheds Motorbana for Round 2 of the 2025 Radical Cup Scandinavia season, where the new livery and campaign will be unveiled both on track and across social media.
About Ohdoki
Ohdoki is a cutting-edge pleasure-tech company based in Oslo, Norway. Founded in 2018, Ohdoki developed The Handy, an advanced male interactive stroker with VR capabilities. With a growing community of over 25,000 members on platforms like Reddit and Discord and over 200,000 units sold, Ohdoki is committed to breaking taboos and delivering elevated sexual experiences to individuals and couples worldwide. Its latest product, The Handy 2, launched on Kickstarter in 2025 and became the most successful adult toy crowdfunding campaign of all time, surpassing $1,000,000 in sales halfway through its run.
For more, please visit
🌍 www.radicalcupscandinavia.com
Or contact
Stevan Petrovic
stevan@radicalsweden.nu
+46 (0)701-474742
